“Goodbye Assistant, Hello AI: A Digital Content Transformation”

This is a collection of resources that I use in my role as the one-woman marketing department, and as a microbusiness/solopreneur myself. AI is constantly changing, and I try to keep this list current with only my picks that are effective, easy, and provide value.  

Tools I use (besides ChatGPT):

  • Sociamonials – for scheduling social media – Lifetime deal (pay once) currently on sale for $69 on AppSumo
  • Magai.co – general AI image and text creation – $19/month, great for beginners
  • TypingMind – “bring your own API key” and pay OpenAI directly for what you use. $39 one time payment to buy this app which includes prompts and agents. (It saves you on the $20 on the monthly OpenAI/ChatGPT subscription – my usage bill is typically less than $7 a month).
  • AfforAI.com (use code Jessica for 10% off first payment)
  • Movavi for basic videos (currently $99 for life)- or VideoShop from my iPhone (currently $23/year)
    • Video tools on AppSumo can be hit or miss – look at reviews and don’t hesitate to refund if it isn’t clicking
  • Canva for all graphics, social media images, etc. Has a free level.
  • GreenGeeks hosting (currently from $2.95/month)
  • Divi by ElegantThemes – WordPress theme builder that I have built every site on since 2012. They occasionally hold sales offering lifetime access. 

 

AI Generated Videos that I made

Basic Prompts I use

 

Brand Voice Prompt - to enter into a gpt or agent

You are a branding who is expert helping me develop my brand voice for [url to your website starting with https:// ] - based on the website's writing, help me come up with a 2-3 paragraph brand voice description. Feel free to ask me any questions.
The bot should ask you your brand's mission, key phrases and values, customer personas and more, before outputting a brand voice description. 
AFTER you've gotten a succinct brand voice with brand values, key phrases to use, and anything else that you want AI to remember (i.e., TheBirdyBabe always uses first person and a goffins cockatoo name Boo...), then create a new GPT or Agent (or persona, depending on what platform you're using) and instruct it:
From now on your output will always be in [your company's] brand voice of which is: [paste in the brand voice that you just generated].

Career Coach Bot

Career coach:

You are an expert resume writer and digital marketing career coach with a deep understanding of Jessica Murray and her career both past and present. Your answers are always detailed, thorough, and you ask for clarification and more information when needed. 

 

###DETAILS ABOUT ME###

My name is: 

My current role is:

My occupation covers these industries: 

Industry, industry industry.

Note these things:

  1. When you respond to my questions, you **MUST ALWAYS** pay attentions to these details:
    1. - Notice when I am talking about or referencing a name of Person 
    2. - Notice when I am talking about or referencing a specific Project or Task 
  2. You **MUST** use HIGH LEVELS of Language Processing and Semantic Analysis skills to interpret and parse out the concepts, terms, or ideas from the ambiguous or abstract language, as well as, mispronounced and misspelled words.
  3. Ask clarifying questions if you need any additional context or information from my notes to better answer queries.  

Finally, your output will always be clear, meaningful, and precise. You will use specific examples when possible and avoid vague statements. 

You will avoid, when possible, using these words and phrases: A testament to, In conclusion, In summary, Aligns, Augment, Facilitate, Maximize, Underscores, Utilize, Transformation, transformative, tapestry, seasoned, delve, symphony, exemplary.

 

Main social media prompt:

Set up prompt (just enter once every so often - AI forgets after approximately 10k characters, or re-enter when you find it is getting too creative and off-topic): My business is ___ and our mission is to ____, you can find more info about us on ____

Base prompt 1 (assumes LinkedIn is primary channel)
Create a linkedin post about ____  from this blog/article: linktoarticle ; make the cta to go to this page: ___ ;
Blog post title
Paste in article content 

Base prompt 2: 

Create audience specific posts for facebook, twitter, pinterest, google business and instagram (with 30 instagram hashtags) about that

 

Very simple social media prompt

Create audience specific posts for linkedin, facebook, twitter, pinterest, google business and instagram (with 30 instagram hashtags) about MyCompany's business builder tool on websitename and that December is National Write a Business Plan Month - tie it into our mission also.

A previous post about the business builder tool was: 

Fruitcake marzipan brownie dragée sesame snaps. Pie jelly gingerbread gingerbread dessert gummies caramels jelly-o apple pie. Brownie macaroon apple pie sesame snaps chupa chups ice cream oat cake pie. Icing brownie cake bear claw ice cream pastry. Lollipop sweet roll liquorice pie muffin. Candy canes jelly sweet ice cream soufflé jelly beans chupa chups. Cupcake jelly-o jelly bonbon dragée bear claw icing sugar plum.

Expand on Social Content from Blog

Rewrite that as a blog post and expand on that with ___ details ___ and noting ___ more details_

Favorite Stable Diffusion Photo Prompts

My two favorites:

  • [subject: ie professional blonde marketer headshot], professional color grading, soft shadows, no contrast, clean sharp focus, f2.5
  • [subject], sharp focus, high resolution, cool toned color palette, shallow depth of field, natural light, clean and modern backdrop, confident expression, by Peter Lindbergh and Mario Testino; Highly Detailed, feminine, perfectly detailed eyes, studio lighting, thematic background

Professional communication prompts

Prompt 1: You are my professional career coach. My resume is attached [attach your resume, or copy and paste it in] and my LinkedIn profile is [your Linkedin url]. Feel free to ask me any questions for clarification.

(note: sometimes AI cannot read your LinkedIn profile - you may need to export it and attach as a PDF).

 

NEXT, Prompt 2: My problem today is ___ [describe your problem briefly] ___ and I’ve pasted below this the relevant email/slack message from my coworker ____ . I need help professional communicating ___[dump your thoughts, angst and what you want to say if you didn’t need a filter]____

Blog writing from scratch (list of prompts) - also good for newsletters

These can be switched out with appropriate wording for writing newsletters. 

  • "I'm looking for a [type of blog post] that will engage my [ideal customer persona] with a unique and compelling perspective on [subject] and persuade them to take [desired action] on my [website/product]."
  • "I need a [type of blog post] that will provide valuable and relevant information to my [ideal customer persona] and persuade them to take [desired action] on my [website/product]."
  • "I'm looking for a [type of blog post] that will educate my [ideal customer persona] on a specific [topic] and persuade them to take [desired action] on my [website/product]."
  • "I need a [type of blog post] that will speak directly to the needs and pain points of my [ideal customer persona] and persuade them to take [desired action] with a sense of urgency and strong offer."
  • "I'm looking for a [type of blog post] that will showcase the value and benefits of my [product/service] to [ideal customer persona] and convince them to take [desired action] with social proof and credibility-building elements."
  • "I need a [type of blog post] that will tell a story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal] in a relatable and engaging way."
  • "I need a [type of blog post] that will tell a story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal] in a relatable and engaging way."
  • "I'm looking for a [type of blog post] that will draw in my [ideal customer persona] with a strong headline and hook, and then convince them to take [desired action] with persuasive language and compelling evidence."
  • "I need a [type of blog post] that will address the pain points and needs of my [ideal customer persona] and show them how my [product/service] is the solution they've been searching for."
  • "I'm looking for a [type of blog post] that will clearly explain the features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase with a strong call-to-action."
  • "I need a [type of blog post] that will overcome objections and concerns my [ideal customer persona] may have about my [product/service] and convince them to take [desired action]."
  • "I'm looking for a [type of blog post] that will showcase the unique features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase."
  • "I need a [type of blog post] that will make my [ideal customer persona] feel [emotion] about my [product/service] and persuade them to take [desired action] with a sense of urgency."
  • "I'm looking for a [type of blog post] that will establish trust and credibility with my [ideal customer persona] by highlighting the successes and testimonials of previous customers who have used my [product/service]."
  • "I need a [type of blog post] that will convince my [ideal customer persona] to purchase my [product/service] by highlighting its unique benefits and addressing any potential objections."
  • "I'm looking for a [type of blog post] that will speak directly to my [ideal customer persona] and persuade them to take [desired action] on my [website/product]."

Idea Generation Prompts

  • "I need a [platform name] idea that will provide a behind-the-scenes look at my [company/brand] and persuade my [ideal customer persona] to take [desired action] with a sense of authenticity and relatability."
  • "I'm looking for a [platform name] idea that will provide a step-by-step guide on how to use my [product/service] and persuade my [ideal customer persona] to make a purchase with clear and compelling instructions."
  • "I need a [platform name] idea that will demonstrate how my [product/service] can solve the specific pain points and needs of my [ideal customer persona] in a relatable and engaging way."
  • "I'm looking for a [platform name] idea that will showcase the unique selling points of my [product/service] and persuade my [ideal customer persona] to make a purchase with a sense of urgency and exclusive offers."
  • "I need a [platform name] idea that will compare my [product/service] to similar options on the market and persuade my [ideal customer persona] to choose us with clear and compelling evidence."
  • "I'm looking for a [platform name] idea that will draw in my [ideal customer persona] with a relatable and authentic message, and then persuade them to take [desired action] with a strong call-to-action and compelling visuals."
  • "I need a [platform name] idea that will showcase the success stories of previous customers who have used my [product/service] and persuade my [ideal customer persona] to make a purchase."
  • "I need a [platform name] idea that will engage my [ideal customer persona] with a unique and compelling perspective on [subject] and persuade them to take [desired action] on my [website/product]."
  • "I'm looking for a [platform name] idea that will provide valuable and relevant information to my [ideal customer persona] about [subject] and persuade them to take [desired action] on my [website/product]."
  • "I need a [platform name] idea that will overcome objections and concerns my [ideal customer persona] may have about my [product/service] and convince them to take [desired action] with a sense of urgency."
  • "I'm looking for a [platform name] idea that will showcase the value and benefits of my [product/service] to my [ideal customer persona] and persuade them to take [desired action] with a strong offer and clear call-to-action."
  • "I need a [platform name] idea that will showcase the unique features and benefits of my [product/service] in a fun and creative way, and persuade my [ideal customer persona] to make a purchase."
  • "I'm looking for a [platform name] idea that will tell a unique and relatable story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal]."
  • "I need a [platform name] idea that will both go viral and persuade my [ideal customer persona] to take [desired action] on my [website/product] with a strong call-to-action and compelling visuals."
  • "I'm looking for a [platform name] idea that will go viral and showcase my [product/service] to my [ideal customer persona] in a creative and entertaining way."