“Goodbye Assistant, Hello AI: A Social Media Transformation”

I share my journey as a one-woman marketing department at a nonprofit (VentureLab), and a microbusiness/solopreneur myself, transitioning from traditional to AI-driven social media management. This talk will explore my decision to move away from using a social media assistant in favor of the efficiency and effectiveness of AI tools. I’ll discuss the challenges and successes of this shift, and reveal the simple yet powerful AI prompts that revolutionized my approach to content creation and audience engagement at both my day job at the nonprofit and my side projects as a creator. Join me to discover how AI can transform social media strategies, offering insights and practical tips for anyone looking to streamline their digital marketing efforts as a solo-preneur or microbusiness.

Tools I use (besides CoPilot or ChatGPT):

 

AI Generated Videos that I made

Basic Prompts I use

(check back soon for more)

 

Main social media prompt:

Set up prompt (just enter once every so often – AI forgets after approximately 10k characters, or re-enter when you find it is getting too creative and off-topic): My business is ___ and our mission is to ____, you can find more info about us on ____

Base prompt 1 (assumes LinkedIn is primary channel)
Create a linkedin post about ____  from this blog/article: linktoarticle ; make the cta to go to this page: ___ ;
Blog post title
Paste in article content 

Base prompt 2: 

Create audience specific posts for facebook, twitter, pinterest, google business and instagram (with 30 instagram hashtags) about that

 

Very simple social media prompt

Create audience specific posts for linkedin, facebook, twitter, pinterest, google business and instagram (with 30 instagram hashtags) about MyCompany’s business builder tool on websitename and that December is National Write a Business Plan Month – tie it into our mission also.

A previous post about the business builder tool was: 

Fruitcake marzipan brownie dragée sesame snaps. Pie jelly gingerbread gingerbread dessert gummies caramels jelly-o apple pie. Brownie macaroon apple pie sesame snaps chupa chups ice cream oat cake pie. Icing brownie cake bear claw ice cream pastry. Lollipop sweet roll liquorice pie muffin. Candy canes jelly sweet ice cream soufflé jelly beans chupa chups. Cupcake jelly-o jelly bonbon dragée bear claw icing sugar plum.

Expand on Social Content from Blog

Rewrite that as a blog post and expand on that with ___ details ___ and noting ___ more details_

Favorite Stable Diffusion Photo Prompts

My two favorites:

  • [subject: ie professional blonde marketer headshot], professional color grading, soft shadows, no contrast, clean sharp focus, f2.5
  • [subject], sharp focus, high resolution, cool toned color palette, shallow depth of field, natural light, clean and modern backdrop, confident expression, by Peter Lindbergh and Mario Testino; Highly Detailed, feminine, perfectly detailed eyes, studio lighting, thematic background

Blog writing from scratch (list of prompts) - also good for newsletters

These can be switched out with appropriate wording for writing newsletters. 

  • “I’m looking for a [type of blog post] that will engage my [ideal customer persona] with a unique and compelling perspective on [subject] and persuade them to take [desired action] on my [website/product].”
  • “I need a [type of blog post] that will provide valuable and relevant information to my [ideal customer persona] and persuade them to take [desired action] on my [website/product].”
  • “I’m looking for a [type of blog post] that will educate my [ideal customer persona] on a specific [topic] and persuade them to take [desired action] on my [website/product].”
  • “I need a [type of blog post] that will speak directly to the needs and pain points of my [ideal customer persona] and persuade them to take [desired action] with a sense of urgency and strong offer.”
  • “I’m looking for a [type of blog post] that will showcase the value and benefits of my [product/service] to [ideal customer persona] and convince them to take [desired action] with social proof and credibility-building elements.”
  • “I need a [type of blog post] that will tell a story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal] in a relatable and engaging way.”
  • “I need a [type of blog post] that will tell a story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal] in a relatable and engaging way.”
  • “I’m looking for a [type of blog post] that will draw in my [ideal customer persona] with a strong headline and hook, and then convince them to take [desired action] with persuasive language and compelling evidence.”
  • “I need a [type of blog post] that will address the pain points and needs of my [ideal customer persona] and show them how my [product/service] is the solution they’ve been searching for.”
  • “I’m looking for a [type of blog post] that will clearly explain the features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase with a strong call-to-action.”
  • “I need a [type of blog post] that will overcome objections and concerns my [ideal customer persona] may have about my [product/service] and convince them to take [desired action].”
  • “I’m looking for a [type of blog post] that will showcase the unique features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase.”
  • “I need a [type of blog post] that will make my [ideal customer persona] feel [emotion] about my [product/service] and persuade them to take [desired action] with a sense of urgency.”
  • “I’m looking for a [type of blog post] that will establish trust and credibility with my [ideal customer persona] by highlighting the successes and testimonials of previous customers who have used my [product/service].”
  • “I need a [type of blog post] that will convince my [ideal customer persona] to purchase my [product/service] by highlighting its unique benefits and addressing any potential objections.”
  • “I’m looking for a [type of blog post] that will speak directly to my [ideal customer persona] and persuade them to take [desired action] on my [website/product].”

Idea Generation Prompts

  • “I need a [platform name] idea that will provide a behind-the-scenes look at my [company/brand] and persuade my [ideal customer persona] to take [desired action] with a sense of authenticity and relatability.”
  • “I’m looking for a [platform name] idea that will provide a step-by-step guide on how to use my [product/service] and persuade my [ideal customer persona] to make a purchase with clear and compelling instructions.”
  • “I need a [platform name] idea that will demonstrate how my [product/service] can solve the specific pain points and needs of my [ideal customer persona] in a relatable and engaging way.”
  • “I’m looking for a [platform name] idea that will showcase the unique selling points of my [product/service] and persuade my [ideal customer persona] to make a purchase with a sense of urgency and exclusive offers.”
  • “I need a [platform name] idea that will compare my [product/service] to similar options on the market and persuade my [ideal customer persona] to choose us with clear and compelling evidence.”
  • “I’m looking for a [platform name] idea that will draw in my [ideal customer persona] with a relatable and authentic message, and then persuade them to take [desired action] with a strong call-to-action and compelling visuals.”
  • “I need a [platform name] idea that will showcase the success stories of previous customers who have used my [product/service] and persuade my [ideal customer persona] to make a purchase.”
  • “I need a [platform name] idea that will engage my [ideal customer persona] with a unique and compelling perspective on [subject] and persuade them to take [desired action] on my [website/product].”
  • “I’m looking for a [platform name] idea that will provide valuable and relevant information to my [ideal customer persona] about [subject] and persuade them to take [desired action] on my [website/product].”
  • “I need a [platform name] idea that will overcome objections and concerns my [ideal customer persona] may have about my [product/service] and convince them to take [desired action] with a sense of urgency.”
  • “I’m looking for a [platform name] idea that will showcase the value and benefits of my [product/service] to my [ideal customer persona] and persuade them to take [desired action] with a strong offer and clear call-to-action.”
  • “I need a [platform name] idea that will showcase the unique features and benefits of my [product/service] in a fun and creative way, and persuade my [ideal customer persona] to make a purchase.”
  • “I’m looking for a [platform name] idea that will tell a unique and relatable story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal].”
  • “I need a [platform name] idea that will both go viral and persuade my [ideal customer persona] to take [desired action] on my [website/product] with a strong call-to-action and compelling visuals.”
  • “I’m looking for a [platform name] idea that will go viral and showcase my [product/service] to my [ideal customer persona] in a creative and entertaining way.”