• Social media statistics, tracking, and analysis
• Video editing: Adobe Premiere, Screenflow, Final Cut X, and Camtasia
• Implementing Instructional Design principles as a paradigm of Project Management
• Advanced SEO (Search Engine Optimization)
• Advanced Microsoft Office
• Multimedia production across platforms
• Adobe Creative Suite

Accomplishments

• Produced the grand opening of GreenLeaf Market on April 13, which received favorable media attention. The store grossed more than $15,000 on its opening day. Only $500 in advertising was spent; the turnout was accomplished via email lists, press releases, social media sharing, and word of mouth. 
• Designed and deployed a highly effective grassroots, organic marketing strategy to promote GreenLeaf Market. This included identifying and connecting with community influencers, motivating employees, and strategic donations.
• Increased gross sales at GreenLeaf Market over 56.3% between the store opening in April 2019 and December 2019.
• Discovered security issues with the point of sale and scale databases at GreenLeaf Market, created and executed a plan of action to resolve the issues within 2 weeks, and worked with department heads and management to create processes and checks to prevent future issues and to secure the systems.
• Successfully launched and maintain the online grocery shopping, creating landing pages, digital coupons, and more
• Working with The St. Louis Science Center to produce cooking tutorials based upon the Grocery Market Kit product (an accessible, nutritious, easy to cook meal kit for low income families) that I developed with input from chefs. 
• Deployed a highly targeted three day weekend FaceBook ad for $15 that grossed over $500 in new bakery orders

Education

Missouri State University

Bachelor of Science: Psychology, Minor in Communications.
Post graduate coursework in Instructional Design and media technology

Missouri State University

Bachelor of Science: Psychology, Minor in Communications.
Post graduate coursework in Instructional Design and media technology

Experience

St. Louis Grocery Group

Marketing and Social Media Director

• Used Retail Data Systems (RDS) POS and SmartX Scale Systems to analyze sales, create shelf talkers and labels, and to maintain the data feeds to the Freshops online grocery shopping system.
• Implemented, maintain, and grow the customer loyalty rewards program that provides free groceries with points, free gas from ZOOM, and monthly bonus point items using Loyalty Lane at both GreenLeaf and ZOOM.
• Managed the launch and continued functioning of the new website which features ecommerce/online grocery shopping with curbside pickup, digital coupons, and integration with the consumer rewards program.
• Produce videos, Facebook Live broadcasts, video ads, video testimonials, and farmer videos. Edit using Adobe Premiere Pro and Adobe Creative Suite.
• Plan and execute all digital advertising campaigns: Adwords, Facebook ads and promoted posts, Instagram ads, etc.
• Create all social media, blogs, graphics, and all other forms of digital content for GreenLeaf Market and ZOOM.
• Execute weekly targeted email blasts using MailChimp.
• Public Relations point of contact, representing GreenLeaf Market and ZOOM by speaking at events and to news outlets. Create and submit press releases, field press inquiries.
• Design flyers, coupons, in-store signs, stickers, brochures, sales ads, and all print material including two billboards.
• Work with store management to measure the success of marketing, monitor in-store sales, strategize selling expiring products, analyze the success of coupons, and improve sales across all departments.
• Strategize, coordinate, and execute profitable partnerships and initiatives including donation of expired food to St. Louis Food Pantry, educating children in partnership with the St. Louis Science Center, store tours with the St. Louis Public Schools, and more.
• Managing new product and services implementation including catering, meal delivery, and meal kits. 

Radius Realty

Marketing and Business Development Manager 

• Office manager with three direct reports, acting as lead property manager.
• Worked directly with clients to resolve all tenant, maintenance and finances issues.
• Responsible for marketing, social media and web strategy. Created and implemented content calendar. Supervised staff to ensure consistent brand, tone, and posting schedule.
• Overhauled leasing division to improve workflow and productivity.
• Created work process management charts for property management, construction, and realty divisions.
• Responsible for production of all 3-D, virtual reality home tours, photos, and videos.

Red Brick Management/Rothschild Development

Marketing Assistant/ Executive Assistant/Realtor

• Staff photographer and digital content developer.
• Created online content, optimized and maintained advertisements for commercial properties.
• Designed print and digital flyers to promote properties.
• Developed system to track vacant properties, related marketing assets, and building maintenance status.
• Facilitated communication regarding the latest developments in projects and issues involving intra-organization, clients, business partners, and vendors. 
• Developed a system to maintain current certificates of liquor and liability insurance from all restaurants and bars managed by Red Brick.

KMurrayCreative

Website Design and Consulting

• Managed all phases of website design projects from discovery to launch.
• Developed a cost efficient project management and workflow process to facilitate flexibility for differing clients and website projects.
• Increased leads and qualified visitors by conducting competitive Search Engine Optimization analyses.
• Used Google Analytics and site metrics to define and monitor success of SEO, social media, and marketing campaigns.
• Implemented social media strategy and execution, overseeing all social media channels to promote brand and increase conversions of visitors to leads.
• Trained clients on how to maintain their websites independently.
• Developed a system for product photography, description writing, and pricing strategy.
• Developed and managed newsletters, coordinated with multiple points of contact, created content, selected imagery, scheduled and optimized distribution.  Used metrics to optimize future newsletters.
• Developed ecommerce stores. Executed all aspects of selling online including sourcing and buying antique products to resell, product photography, inventory management, pricing and product research, measuring, writing compelling descriptions, shipping, and customer service.

Reflex Media Solutions

Project Coordinator and Office Manager

• Coordinated and assisted with all phases of multimedia production, from strategic planning to post-production.
• Monitored work being done by subcontractors, and communicated to ensure project progress.
• Communicated with clients throughout all phases of the project; acted as liaison with production staff.
• Responsible for gathering and reporting billable hours and expenses

Management Executives – Springfield, MO

Director of Online Education

• Improved course structures to adhere to standardized models of Instructional Design and to ensure that all online courses met continuing education criteria set by accrediting organizations.
• Created a system for tracking online courses, from conceptualization to final publication and marketing.
• Planned and led the production of text and video content for all online courses meeting tight deadlines, and formatting and publishing to a proprietary learning management system.

Direct

Hello.Jessica.Murray@gmail.com
(314) 514-5588