data analysis

E-Commerce Architecture & AI Automation (VintageReveries)

VintageReveries is more than an e-commerce store; it is my living portfolio and technical sandbox. What began in 2011 as a channel to offload a massive archive of vintage clothing acquired from Donna Land has evolved into a 15-year case study in WordPress architecture, ...

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ReachingMyDreams & Generative AI Publishing

I have owned the domain ReachingMyDreams.com since 2001. Over two decades, it has evolved from a simple HTML portfolio to a WordPress blog, and today, it serves as my active sandbox for generative AI, digital publishing, and advanced marketing automation. In 2024, I com...

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E-Commerce Systems Architecture & Automation: The Disc Golf Industry

The disc golf industry is a unique, fast-growing niche with highly specific e-commerce demands—from complex product variations (speed, glide, turn, fade) to hybrid fulfillment models. Since April 2025, I have served as a Fractional CTO and Automation Strategist within...

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E-Commerce Integration and Custom WordPress Website Design for Hobby Discs

In this project, I leveraged my expertise in custom WordPress development and e-commerce architecture to build a high-performance, fully integrated online storefront for Hobby Discs, a new disc golf brand. The goal was to create a seamless, fast-loading shopping experie...

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VentureLab

As Marketing and Communications Manager at VentureLab, I led the strategic expansion of digital marketing systems for a nonprofit focused on youth entrepreneurship. I rebuilt the marketing tech stack from the ground up—including HubSpot CRM reporting, SEO structure, a...

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eSpecial Needs

At eSpecial Needs, I led a comprehensive overhaul of the email marketing strategy, significantly boosting ecommerce sales and customer engagement. My work included revamping abandoned cart emails, integrating automated shopping feeds, and creating engaging content for s...

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WordPress Website Designs (off hours in 2022)

WordPress website designs for small St. Louis businesses and brands created in my off hours.

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Spirtas Wrecking

My journey as Marketing Coordinator at Spirtas Wrecking Company during the early days of the COVID-19 pandemic involved automating processes with Salesforce, developing comprehensive marketing strategies, and leading digital marketing efforts.

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GreenLeaf Market & ZOOM Convenience Store

Explore my impactful role as Marketing Director at GreenLeaf Market and ZOOM Convenience Store, where I launched a new online grocery shopping website, implemented loyalty programs, and led comprehensive marketing and community outreach initiatives.

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Ecommerce Integration and Custom WordPress Website Design for Astoria Compass

Discover how I transformed Astoria Compass’s online presence with a custom WordPress website design and seamless e-commerce integration, boosting user engagement and sales.

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