Building Systems, Exploring AI, and Curating the Past.
Hi, I’m Jessica. I’m a fractional e-commerce strategist, AI tool builder, and the founder of VintageReveries. I specialize in complex email automations, data architecture, and cross-platform growth—so you don’t have to.
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Fractional Consulting & Collaborations
I occasionally take on fractional, almost-in-house roles acting as a “one-person marketing department” for small, dynamic teams. My zone of genius is building sustainable systems, not feeding the content beast.
What I Do: Advanced email automation, cross-platform content strategy, team efficiency coaching, and technical SEO.
What I Don’t Do: Social media content creation. I will guide your strategy and recycle evergreen content, but I do not spend my days editing Reels or creating daily posts.
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My Blog
Latest Thoughts & Field Notes
What The Overstory Gets Wrong About Trees (And Why I Still Love It)
Richard Powers’ The Overstory changed how I think about trees, fungi, memory, and the stories humans project onto nature. It also irritated me enough to help inspire Hold Without Taking, my speculative novel about a forest archive that remembers without understanding.
BookyAI Review: I Ran 500,000 Words Through It on Three Old Computers
I put BookyAI through far more than a one-chapter demo: hundreds of thousands of generated words, multiple computers, local Ollama models, cloud APIs, and an actual published book. After all that testing, I still think it is one of the most flexible longform AI writing tools I have used, especially if you want to avoid monthly credit systems and experiment with your own models.