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Building Systems, Exploring AI, and Curating the Past.

 Hi, I’m Jessica. I’m a fractional e-commerce strategist, AI tool builder, and the founder of VintageReveries. I specialize in complex email automations, data architecture, and cross-platform growth—so you don’t have to.

✨ Read My Latest AI & Data Musings

✨ See What I’m Building

Fractional Consulting & Collaborations

I occasionally take on fractional, almost-in-house roles acting as a “one-person marketing department” for small, dynamic teams. My zone of genius is building sustainable systems, not feeding the content beast.

What I Do: Advanced email automation, cross-platform content strategy, team efficiency coaching, and technical SEO.

What I Don’t Do: Social media content creation. I will guide your strategy and recycle evergreen content, but I do not spend my days editing Reels or creating daily posts.

Let’s connect about a project

Currently Building and Recently Built

Webpage with profiles of various people, including photos and descriptions, under headings like "Meet a Creator" and partner and sponsor logos at the bottom.

E-Commerce Systems Architecture & Automation: The Disc Golf Industry

The disc golf industry is a unique, fast-growing niche with highly specific e-commerce demands—from complex product variations (speed, glide, turn, fade) to hybrid fulfillment models. Since April 2025, I have served as a Fractional CTO and Automation Strategist within this sector, engineering robust digital storefronts and high-velocity revenue recovery systems for brands including Gateway Disc Sports and Hobby Discs.

Webpage with profiles of various people, including photos and descriptions, under headings like "Meet a Creator" and partner and sponsor logos at the bottom.

VentureLab

As Marketing and Communications Manager at VentureLab, I led the strategic expansion of digital marketing systems for a nonprofit focused on youth entrepreneurship. I rebuilt the marketing tech stack from the ground up—including HubSpot CRM reporting, SEO structure, and Asana workflows—while crafting messaging and campaigns for programs and partnerships across the U.S. Highlights include a 15% increase in U.S.-based active users, relaunching social channels, and boosting Shopify e-commerce revenue by 34% year-over-year.

Screenshot of a product page from Hobby Discs, featuring the Jollyroger Diamond Metal Flake Adventure Edition disc golf disc in orange with a pirate-themed design, showcased on their custom WordPress website with seamless e-commerce integration.

E-Commerce Integration and Custom WordPress Website Design for Hobby Discs

In this project, I leveraged my expertise in custom WordPress development and e-commerce architecture to build a high-performance, fully integrated online storefront for Hobby Discs, a new disc golf brand. The goal was to create a seamless, fast-loading shopping experience that bridged physical inventory with print-on-demand merchandising, all while establishing a strong, scalable digital foundation.

Logo featuring "K Murray Creative" in stylized text with a drawing of a cockatoo perched on the "K." Perfect for a St. Louis WordPress developer or WooCommerce designer looking to make a memorable impression.

KMurrayCreative (self employed)

Explore my achievements at KMurrayCreative, where I managed website design projects, implemented effective SEO and social media strategies, and developed successful e-commerce stores, driving leads and sales.

My Blog

Latest Thoughts & Field Notes

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