Building Systems, Exploring AI, and Curating the Past.
Hi, I’m Jessica. I’m a fractional e-commerce strategist, AI tool builder, and the founder of VintageReveries. I specialize in complex email automations, data architecture, and cross-platform growth—so you don’t have to.
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Fractional Consulting & Collaborations
I occasionally take on fractional, almost-in-house roles acting as a “one-person marketing department” for small, dynamic teams. My zone of genius is building sustainable systems, not feeding the content beast.
What I Do: Advanced email automation, cross-platform content strategy, team efficiency coaching, and technical SEO.
What I Don’t Do: Social media content creation. I will guide your strategy and recycle evergreen content, but I do not spend my days editing Reels or creating daily posts.
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Currently Building:
My Blog
Latest Thoughts & Field Notes
Is AI Turning Books Into Open Source?
I’m writing this from my raised-bed garden in West Lafayette, thinking about AI, copyright, and what happens to book publishing when the cost of writing a novel approaches zero. Are AI-generated books going the way of open-source software? Will marketing matter more than authorship? And can AI actually make creative opportunities more accessible? These are the questions behind my book-writing experiments, and I’d love for you to challenge my thinking.
What The Overstory Gets Wrong About Trees (And Why I Still Love It)
Richard Powers’ The Overstory changed how I think about trees, fungi, memory, and the stories humans project onto nature. It also irritated me enough to help inspire Hold Without Taking, my speculative novel about a forest archive that remembers without understanding.