Building Systems, Exploring AI, and Curating the Past.
Hi, I’m Jessica. I’m a fractional e-commerce strategist, AI tool builder, and the founder of VintageReveries. I specialize in complex email automations, data architecture, and cross-platform growth—so you don’t have to.
✨ Read My Latest AI & Data Musings
✨ See What I’m Building
Fractional Consulting & Collaborations
I occasionally take on fractional, almost-in-house roles acting as a “one-person marketing department” for small, dynamic teams. My zone of genius is building sustainable systems, not feeding the content beast.
What I Do: Advanced email automation, cross-platform content strategy, team efficiency coaching, and technical SEO.
What I Don’t Do: Social media content creation. I will guide your strategy and recycle evergreen content, but I do not spend my days editing Reels or creating daily posts.
Let’s connect about a project
Currently Building and Recently Built
E-Commerce Integration and Custom WordPress Website Design for Hobby Discs
In this project, I leveraged my expertise in custom WordPress development and e-commerce architecture to build a high-performance, fully integrated online storefront for Hobby Discs, a new disc golf brand. The goal was to create a seamless, fast-loading shopping experience that bridged physical inventory with print-on-demand merchandising, all while establishing a strong, scalable digital foundation.
VentureLab
At eSpecial Needs, I led a comprehensive overhaul of the email marketing strategy, significantly boosting ecommerce sales and customer engagement. My work included revamping abandoned cart emails, integrating automated shopping feeds, and creating engaging content for social media and newsletters.
KMurrayCreative (self employed)
Explore my achievements at KMurrayCreative, where I managed website design projects, implemented effective SEO and social media strategies, and developed successful e-commerce stores, driving leads and sales.
Spirtas Wrecking
My journey as Marketing Coordinator at Spirtas Wrecking Company during the early days of the COVID-19 pandemic involved automating processes with Salesforce, developing comprehensive marketing strategies, and leading digital marketing efforts.
My Blog
Latest Thoughts & Field Notes
Genealogy as Data Analysis: What Family History Research Has Taught Me About Bad Data, AI, and Finding the Truth
Genealogy is more than old records and family trees. It is data analysis, source evaluation, AI-assisted consistency checking, historical research, and the careful work of separating truth from bad data.
The E-Commerce Iceberg: Why Building an Online Store Is More Than Just “Plug and Play”
A behind-the-scenes look at building a custom WooCommerce site for Hobby Discs, including product taxonomy, cart stability, hybrid fulfillment, SEO, and why e-commerce requires strategy, not just design.