Systems Architecture, E-Commerce Strategy & Marketing Automation

🏗️ Core Consulting Areas

1. E-Commerce Systems Architecture & Revenue Recovery

Your storefront should not be a leaky bucket. I specialize in identifying the gaps in your customer journey and building the technical infrastructure to capture lost revenue.

• Shopify Flow & Make.com Integrations: Building advanced logic flows (like the 3-part abandoned cart sequence that recovered $13,000+ for Gateway Disc Sports).

• Custom WooCommerce Builds: Engineering hybrid fulfillment systems (combining physical inventory with dropshipping) and intuitive product taxonomies.

• B2B & Wholesale Onboarding: Eliminating manual data entry by connecting external forms (like ClickUp) directly to your e-commerce customer tags and automated email drips.

2. CRM, Lifecycle Marketing & List Hygiene

Your email list is your most valuable asset—if the data is clean and the communication is automated.

• High-Impact Nurture Sequences: Architecting welcome flows, re-engagement campaigns, and segmentation logic in HubSpot, Zoho, Klaviyo, or MailPoet.

• Deliverability & List Scrubbing: Systematically cleaning non-responsive contacts to protect your domain reputation and ensure your messages reach the inbox.

• Behavioral Triggering: Setting up complex data pipelines (via Pabbly Connect or Make.com) to route user data from lead magnets directly into targeted email segments.

3. AI Workflows & Cross-Platform Content Systems

I build the “digital brains” that allow small teams to execute at an enterprise level.

• AI Automation: Developing custom Google Apps Scripts (powered by Gemini or ChatGPT) to automate massive data analysis and impact reporting.

• Technical SEO & Data Structuring: Auditing your site architecture to resolve indexing errors and implement structural SEO improvements that capture organic search traffic.

• Content Syndication Architecture: While I do not execute daily social media creation or video editing, I build the automated systems (using tools like SheetX AI and Nuelink) that allow your team to batch, syndicate, and recycle evergreen content effortlessly.

🚫 My “Anti-Pitch”:

What We Will NOT Do Together: To protect the integrity of the systems I build, I am selective about the scope of my consulting.

• No Daily Social Media Execution: I will help you build a content strategy and an automated syndication pipeline, but I do not edit videos, write daily tweets, or manage community comments.

• No “Duct-Tape” Fixes: If your core platform is fundamentally broken, I will advise a strategic rebuild rather than layering more plugins on top of bad code.

• No Ongoing Retainers Without Clear Scope: I work on defined, project-based sprints (or structured fractional roles) to ensure we hit specific, measurable milestones.

💎 The “LTD Tech Stack” Advantage

The Enterprise Tech Stack (Included in Your Engagement) When you hire a Fractional CTO, you typically have to budget thousands of dollars annually for the software required to execute the strategy. Because I am an early adopter and active supporter of independent developers, I maintain a vast, proprietary library of enterprise-grade Lifetime Deal (LTD) software.

When we collaborate, I bring my tech stack with me. Depending on the scope of our project, you may gain access to premium tools for:

• Advanced Email Marketing: MailPoet Premium
• Social Media Automation & Syndication: Socialmonials, Promorepublic, Ocoya
• AI Content & Lead Magnets: Designrr, ZimmWriter, Logically
• Premium WordPress Architecture: Divi Framework, Divi Booster, WP Courseware + many more

This allows us to deploy top-tier digital infrastructure with near-zero ongoing overhead for your business.

📞 Let’s Connect

Always Open to Talking Shop

Whether you are a founder looking to stop grinding and start scaling, an agency looking for a white-label automation partner, or a fellow builder who just wants to network about AI and e-commerce—let’s connect.