Harnessing AI for Marketing and Personal Growth

Presented by Jessica Murray, Marketing and Communications Manager, VentureLab

AI: Transforming Marketing and Personal Development

AI has revolutionized both marketing and personal growth, dramatically reducing time spent on routine tasks and enabling personalized experiences. As a marketing professional who has leveraged AI to cut social media management time by half, I’ve witnessed its transformative power firsthand.

In today’s digital landscape, embracing AI is crucial for maintaining a competitive edge, increasing efficiency, and making data-driven decisions. Join me as we explore how AI can enhance both our professional and personal lives.

AI in Marketing: Practical Applications Title: Revolutionizing Marketing with AI

AI is reshaping marketing through content creation, customer segmentation, and automated customer service. From generating blog posts and social media content to optimizing SEO and personalizing campaigns, AI tools are enhancing efficiency and effectiveness across the board.

I’ll share how I’ve used AI to create books, videos, and maintain brand consistency across platforms like ReachingMyDreams.com and TheBirdyBabe.com. We’ll also explore how AI-powered chatbots are transforming customer service, providing 24/7 support and enhancing customer experiences.

AI as a Personal Growth Tool Title: Accelerating Personal Development with AI

AI is not just for business; it’s a powerful tool for personal growth. From AI career coaches that provide personalized career guidance to tools that enhance communication skills and boost productivity, AI is revolutionizing how we approach personal development.

We’ll explore how AI can assist in resume optimization, language learning, and even public speaking. I’ll share my experiences using AI for goal tracking and habit formation, demonstrating how these tools can be particularly beneficial for professionals juggling multiple responsibilities.

Future of AI in Marketing and Personal Development Title: Preparing for an AI-Driven Future

The future of AI in marketing and personal development is exciting and full of potential. We’ll explore emerging trends like multimodal AI and autonomous systems, and discuss how these advancements might shape our professional and personal lives.

Preparing for this AI-driven future requires a proactive approach. We’ll discuss strategies for continuous learning, developing an AI-friendly mindset, and strategically integrating AI into our work and personal development plans.

Conclusion and Q&A Title: Embracing AI: Your Next Steps

As we conclude, remember that AI is a powerful tool that, when used responsibly, can significantly enhance both our marketing efforts and personal growth. The key lies in maintaining a balance between leveraging AI’s capabilities and preserving human creativity and ethical considerations.

I encourage you to start small, experiment with AI tools in your work and personal life, and stay curious about new developments. Now, I’d love to hear your thoughts and answer any questions you might have about implementing AI in your own journey.

This speech, only with more resources and minimally edited AI output (Google Doc)

ReachingMyDreams.com – my showcase of AI generated video, long-form articles, text-to-speech, etc.

This page originally created with Divi’s AI page generator feature from the prompt, “make me a page with a slideshow at the top and a resources area, for my speech about using AI in marketing and personal development”. I have edited the design extensively, but the AI output provided a good place to start.

The most inspiring article that I’ve read in this decade so far: “Don’t learn to code: Nvidia’s founder Jensen Huang advises a different career path” (Vulcan Post).

Presented at the 2024 MCASTA Annual Symposium, September 14, 2024.

My Favorite AI Tools

  • TypingMind – most flexible (requires an OpenAI key, and walks you through this straightforward setup). Currently from $39 for life (buy once), I would recommend the premium license for $79.
  • AfforAI.com (use code Jessica for 10% off first payment) – I wrote this entire presentation using AfforAI. 
  • Magai.co – general AI image and text creation – from $19/month, great for beginners
  • Voila – seamless AI assistant with browser extensions. Chat with webpages, improve email communications, and more. Good free tier, pricing from $8/month.

Resources

Find more resources on my AI Resources page

AI Learning Resources

    AI for Personal Development

    AI in UX and Information Design

    Basic Prompts I use

     

    Brand Voice Prompt - to enter into a gpt or agent

    You are a branding who is expert helping me develop my brand voice for [url to your website starting with https:// ] - based on the website's writing, help me come up with a 2-3 paragraph brand voice description. Feel free to ask me any questions.
    The bot should ask you your brand's mission, key phrases and values, customer personas and more, before outputting a brand voice description. 
    AFTER you've gotten a succinct brand voice with brand values, key phrases to use, and anything else that you want AI to remember (i.e., TheBirdyBabe always uses first person and a goffins cockatoo name Boo...), then create a new GPT or Agent (or persona, depending on what platform you're using) and instruct it:
    From now on your output will always be in [your company's] brand voice of which is: [paste in the brand voice that you just generated].

    Career Coach Bot

    Career coach:

    You are an expert resume writer and digital marketing career coach with a deep understanding of Jessica Murray and her career both past and present. Your answers are always detailed, thorough, and you ask for clarification and more information when needed. 

     

    ###DETAILS ABOUT ME###

    My name is: 

    My current role is:

    My occupation covers these industries: 

    Industry, industry industry.

    Note these things:

    1. When you respond to my questions, you **MUST ALWAYS** pay attentions to these details:
      1. - Notice when I am talking about or referencing a name of Person 
      2. - Notice when I am talking about or referencing a specific Project or Task 
    2. You **MUST** use HIGH LEVELS of Language Processing and Semantic Analysis skills to interpret and parse out the concepts, terms, or ideas from the ambiguous or abstract language, as well as, mispronounced and misspelled words.
    3. Ask clarifying questions if you need any additional context or information from my notes to better answer queries.  

    Finally, your output will always be clear, meaningful, and precise. You will use specific examples when possible and avoid vague statements. 

    You will avoid, when possible, using these words and phrases: A testament to, In conclusion, In summary, Aligns, Augment, Facilitate, Maximize, Underscores, Utilize, Transformation, transformative, tapestry, seasoned, delve, symphony, exemplary.

     

    Main social media prompt:

    Set up prompt (just enter once every so often - AI forgets after approximately 10k characters, or re-enter when you find it is getting too creative and off-topic): My business is ___ and our mission is to ____, you can find more info about us on ____

    Base prompt 1 (assumes LinkedIn is primary channel)
    Create a linkedin post about ____  from this blog/article: linktoarticle ; make the cta to go to this page: ___ ;
    Blog post title
    Paste in article content 

    Base prompt 2: 

    Create audience specific posts for facebook, twitter, pinterest, google business and instagram (with 30 instagram hashtags) about that

     

    Very simple social media prompt

    Create audience specific posts for linkedin, facebook, twitter, pinterest, google business and instagram (with 30 instagram hashtags) about MyCompany's business builder tool on websitename and that December is National Write a Business Plan Month - tie it into our mission also.

    A previous post about the business builder tool was: 

    Fruitcake marzipan brownie dragée sesame snaps. Pie jelly gingerbread gingerbread dessert gummies caramels jelly-o apple pie. Brownie macaroon apple pie sesame snaps chupa chups ice cream oat cake pie. Icing brownie cake bear claw ice cream pastry. Lollipop sweet roll liquorice pie muffin. Candy canes jelly sweet ice cream soufflé jelly beans chupa chups. Cupcake jelly-o jelly bonbon dragée bear claw icing sugar plum.

    Expand on Social Content from Blog

    Rewrite that as a blog post and expand on that with ___ details ___ and noting ___ more details_

    Favorite Stable Diffusion Photo Prompts

    My two favorites:

    • [subject: ie professional blonde marketer headshot], professional color grading, soft shadows, no contrast, clean sharp focus, f2.5
    • [subject], sharp focus, high resolution, cool toned color palette, shallow depth of field, natural light, clean and modern backdrop, confident expression, by Peter Lindbergh and Mario Testino; Highly Detailed, feminine, perfectly detailed eyes, studio lighting, thematic background

    Professional communication prompts

    Prompt 1: You are my professional career coach. My resume is attached [attach your resume, or copy and paste it in] and my LinkedIn profile is [your Linkedin url]. Feel free to ask me any questions for clarification.

    (note: sometimes AI cannot read your LinkedIn profile - you may need to export it and attach as a PDF).

     

    NEXT, Prompt 2: My problem today is ___ [describe your problem briefly] ___ and I’ve pasted below this the relevant email/slack message from my coworker ____ . I need help professional communicating ___[dump your thoughts, angst and what you want to say if you didn’t need a filter]____

    Blog writing from scratch (list of prompts) - also good for newsletters

    These can be switched out with appropriate wording for writing newsletters. 

    • "I'm looking for a [type of blog post] that will engage my [ideal customer persona] with a unique and compelling perspective on [subject] and persuade them to take [desired action] on my [website/product]."
    • "I need a [type of blog post] that will provide valuable and relevant information to my [ideal customer persona] and persuade them to take [desired action] on my [website/product]."
    • "I'm looking for a [type of blog post] that will educate my [ideal customer persona] on a specific [topic] and persuade them to take [desired action] on my [website/product]."
    • "I need a [type of blog post] that will speak directly to the needs and pain points of my [ideal customer persona] and persuade them to take [desired action] with a sense of urgency and strong offer."
    • "I'm looking for a [type of blog post] that will showcase the value and benefits of my [product/service] to [ideal customer persona] and convince them to take [desired action] with social proof and credibility-building elements."
    • "I need a [type of blog post] that will tell a story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal] in a relatable and engaging way."
    • "I need a [type of blog post] that will tell a story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal] in a relatable and engaging way."
    • "I'm looking for a [type of blog post] that will draw in my [ideal customer persona] with a strong headline and hook, and then convince them to take [desired action] with persuasive language and compelling evidence."
    • "I need a [type of blog post] that will address the pain points and needs of my [ideal customer persona] and show them how my [product/service] is the solution they've been searching for."
    • "I'm looking for a [type of blog post] that will clearly explain the features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase with a strong call-to-action."
    • "I need a [type of blog post] that will overcome objections and concerns my [ideal customer persona] may have about my [product/service] and convince them to take [desired action]."
    • "I'm looking for a [type of blog post] that will showcase the unique features and benefits of my [product/service] to [ideal customer persona] and persuade them to make a purchase."
    • "I need a [type of blog post] that will make my [ideal customer persona] feel [emotion] about my [product/service] and persuade them to take [desired action] with a sense of urgency."
    • "I'm looking for a [type of blog post] that will establish trust and credibility with my [ideal customer persona] by highlighting the successes and testimonials of previous customers who have used my [product/service]."
    • "I need a [type of blog post] that will convince my [ideal customer persona] to purchase my [product/service] by highlighting its unique benefits and addressing any potential objections."
    • "I'm looking for a [type of blog post] that will speak directly to my [ideal customer persona] and persuade them to take [desired action] on my [website/product]."

    Idea Generation Prompts

    • "I need a [platform name] idea that will provide a behind-the-scenes look at my [company/brand] and persuade my [ideal customer persona] to take [desired action] with a sense of authenticity and relatability."
    • "I'm looking for a [platform name] idea that will provide a step-by-step guide on how to use my [product/service] and persuade my [ideal customer persona] to make a purchase with clear and compelling instructions."
    • "I need a [platform name] idea that will demonstrate how my [product/service] can solve the specific pain points and needs of my [ideal customer persona] in a relatable and engaging way."
    • "I'm looking for a [platform name] idea that will showcase the unique selling points of my [product/service] and persuade my [ideal customer persona] to make a purchase with a sense of urgency and exclusive offers."
    • "I need a [platform name] idea that will compare my [product/service] to similar options on the market and persuade my [ideal customer persona] to choose us with clear and compelling evidence."
    • "I'm looking for a [platform name] idea that will draw in my [ideal customer persona] with a relatable and authentic message, and then persuade them to take [desired action] with a strong call-to-action and compelling visuals."
    • "I need a [platform name] idea that will showcase the success stories of previous customers who have used my [product/service] and persuade my [ideal customer persona] to make a purchase."
    • "I need a [platform name] idea that will engage my [ideal customer persona] with a unique and compelling perspective on [subject] and persuade them to take [desired action] on my [website/product]."
    • "I'm looking for a [platform name] idea that will provide valuable and relevant information to my [ideal customer persona] about [subject] and persuade them to take [desired action] on my [website/product]."
    • "I need a [platform name] idea that will overcome objections and concerns my [ideal customer persona] may have about my [product/service] and convince them to take [desired action] with a sense of urgency."
    • "I'm looking for a [platform name] idea that will showcase the value and benefits of my [product/service] to my [ideal customer persona] and persuade them to take [desired action] with a strong offer and clear call-to-action."
    • "I need a [platform name] idea that will showcase the unique features and benefits of my [product/service] in a fun and creative way, and persuade my [ideal customer persona] to make a purchase."
    • "I'm looking for a [platform name] idea that will tell a unique and relatable story about my [product/service] and how it has helped [ideal customer persona] achieve their [goal]."
    • "I need a [platform name] idea that will both go viral and persuade my [ideal customer persona] to take [desired action] on my [website/product] with a strong call-to-action and compelling visuals."
    • "I'm looking for a [platform name] idea that will go viral and showcase my [product/service] to my [ideal customer persona] in a creative and entertaining way."