Recently, I decided to see if a small modification to a previously #4 ranking article could improve its position for the keyword “what is ESTEAM”. To my delight, it worked quickly! VentureLab is now ranking #1 for this relevant phrase and holds the featured snippet. Check out the high-ranking article about ESTEAM and STEM Education that I wrote as part of our content pillar strategy.
Inspired by this success, I also examined Google Image Search results for the same phrase. The alt-image tagging I’ve been diligently applying to older articles has made a significant impact – we’re “above the fold” for four images, including holding the #1 and #3 spots.
Key SEO Insights
This experience underscores the power of strategic SEO practices, including:
- Content Updates: Regularly updating and optimizing content can significantly boost search rankings.
- Alt-Image Tagging: Properly tagging images can enhance visibility in Google Image Search, driving more traffic.
- Keyword Strategy: Targeting relevant keywords and making small adjustments can yield significant improvements.
Visual Data:


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