My work at Red Brick Management
My work-story at Red Brick Management
Working as marketing assistant and Pete Rothchild’s executive assistant could not have been more different than freelancing and working at a media company!
I was getting out of a personal and professional rut during this time. It was hard to “give up” on my vintage business and realize that my WordPress website design and digital marketing services (as KMurrayCreative) just weren’t making enough money consistently, despite my best efforts and plenty of mistakes.
In my first month, I alerted management to how Google Adwords budget was being inefficiently spent, and advised some simple changes for more targeted and cost-effective paid ads.
I created marketing for commercial properties from all stages: photography, video production, advertisement writing, print design, and social media posts. I incorporated this into a master Excel database for commercial property information and tracking, which I’d initially created as part of my system to track expiring liquor licenses.
I left Red Brick Management when Mr. Rothschild decided to semi-retire, as there was no full time marketing position available.
Accomplishments while working at Red Brick Management
- Staff photographer and digital content developer.
- Created online content, optimized and maintained advertisements for commercial properties.
- Designed print and digital flyers to promote commercial properties.
- Developed system to track vacant properties, related marketing assets, and building maintenance status.
- Facilitated communication regarding the latest developments in projects and issues involving intra-organization, clients, business partners, and vendors.
- Developed a system and an Excel book to maintain current certificates of liquor and liability insurance from all restaurants and bars managed by Red Brick; I expanded this into a maintenance and availability/status database.
Below is what I consider some of my best work at Red Brick Management. Red Brick Management is now RBM Partners. Unfortunately, I’ve lost much of what I created, and it is no longer posted online.
A video walkthrough of the old Herbie’s Vintage ’72 at 405 N. Euclid, shortly before it closed in 2016. I considered this an imperfect draft, but it was used to market the space. The building is now UpDown Arcade Bar and has undergone extensive modifications and renovations.