KMurrayCreative (self employed)

My Work Story Freelancing Digital Marketing and WordPress Website Design Services as KMurrayCreative

From 2011 to 2019, I operated KMurrayCreative, specializing in digital marketing, SEO, social media management, and WordPress development for small businesses and e-commerce brands. What began as a transition from my role at Reflex Media Solutions evolved into a comprehensive digital consultancy, where I built my reputation under my middle name “Kay” (distinguishing myself from another Jessica Murray in the local market).

My client portfolio grew to include over 50 e-commerce and small business sites, with services spanning:

  • WordPress and WooCommerce development
  • SEO strategy and optimization
  • Social media management and content creation
  • Digital marketing automation
  • E-commerce optimization

Working with solopreneurs and small business owners, I developed streamlined workflows and scalable solutions that helped clients establish and grow their online presence, even with limited resources. This experience laid the foundation for my later roles in marketing leadership, particularly in automation and scalable digital strategies.

During this time, I also explored photography, e-commerce, and brand development—assisting vintage and antique sellers with SEO-driven content strategies, email marketing, and social media engagement to grow their businesses. I quickly learned the importance of strategic content planning, workflow efficiency, and prioritizing high-impact projects for businesses with limited resources.

From 2011 to 2013, I volunteered with the Carondelet Historical Society, photographing historical clothing and digitizing archival materials, refining my SEO writing and content strategy skills through blogging about vintage fashion and historical ephemera.

When Reflex Media Solutions closed in 2015, I faced the challenge of replacing a steady client base while managing the demands of solo freelancing. By 2019, I transitioned back to full-time employment, bringing with me the invaluable lessons of self-promotion, business strategy, and digital marketing best practices that continue to shape my career today.

Although I shifted to full-time roles, I have continued to apply my e-commerce and content marketing expertise through side projects like VintageReveries, which I revived in 2021 to sell vintage inventory and stay ahead of evolving digital marketing trends.

Accomplishments as Website Design and Consulting at KMurrayCreative (Self-Employed)

  • Website Design Project Management: Successfully managed all phases of website design projects from discovery to launch, ensuring timely delivery and client satisfaction.
  • Cost-Efficient Workflow Development: Developed a cost-efficient project management and workflow process that provided flexibility to accommodate various clients and website projects.
  • SEO Strategy Implementation: Increased leads and qualified visitors through a comprehensive SEO strategy, enhancing website visibility and search engine rankings.
  • Analytics and Metrics Utilization: Used Google Analytics and site metrics to define and monitor the success of SEO and marketing campaigns, making data-driven decisions for continuous improvement.
  • Social Media Strategy Execution: Implemented and oversaw a social media strategy, managing all social media channels to promote the brand and increase conversions of visitors to leads.
  • Comprehensive Content Strategies: Developed and implemented comprehensive content strategies involving social media posting, guest writers, newsletters, and blog posts, driving engagement and audience growth.
  • Product Photography and Description Development: Created a system for product photography, description writing, and pricing strategy to enhance product listings and attract potential buyers.
  • Newsletter Management: Developed and managed newsletters, coordinating with multiple points of contact, creating content, selecting imagery, scheduling, and optimizing distribution. Utilized metrics to refine and improve future newsletters.
  • E-Commerce Store Development: Developed e-commerce stores using the WooCommerce plugin for WordPress, handling all aspects of online selling, including sourcing and buying products, product photography, inventory management, pricing, product research, description writing, shipping, and customer service.
  • Cross-Platform Inventory Management: Organized and cross-posted inventory to eBay, Etsy, and other online marketplaces, maximizing exposure and sales opportunities.

Below is some of my best work from between 2011-2019. This is by no means complete.

Of all the website designs, only StarCrossedStitches, which I built in 2014 is still online (as of February 2022) as I built it.