KMurrayCreative (self employed)

My Work Story Freelancing Digital Marketing and WordPress Website Design Services as KMurrayCreative

I started providing digital marketing and WordPress website design services full-time as KMurrayCreative in 2011, transitioning from a full-time role at Reflex Media Solutions to a part-time/freelance arrangement. Operating under my middle name “Kay,” I built a personal brand that resonated with my target audience.

During this time, I also engaged in general photography and sold vintage clothing. I assisted colleagues in developing their vintage and antique seller brands, offering a range of small business and start-up services. These services included creating and setting up newsletter content, social media content, and blog articles.

I quickly learned the importance of organization, efficiency, and strategizing content production to align with business goals. Many start-ups and solopreneurs faced challenges with limited resources, and I took pleasure in helping them create efficient workflows and prioritize projects that delivered the most value.

Between 2011 and 2013 I volunteered for the Carondelet Historical Society, taking photos of their historical clothing and scanning interesting old documents, such as a 1943 Municipal Opera program. Through blogging about vintage fashions and ephemera, I honed my SEO writing skills and never lacked topics to write about or post.

When Reflex Media Solutions went out of business in 2015, I faced the challenge of constantly promoting myself to replace that income, which eventually led to burnout. I decided to return to the “W2 world” but gained invaluable insights from my five years of freelancing, which could fill a book with lessons learned.

In early 2021, I restarted my VintageReveries project in my spare time to sell my old vintage inventory and keep my e-commerce skills up to date (portfolio coming soon).

Accomplishments as Website Design and Consulting at KMurrayCreative (Self-Employed)

  • Website Design Project Management: Successfully managed all phases of website design projects from discovery to launch, ensuring timely delivery and client satisfaction.
  • Cost-Efficient Workflow Development: Developed a cost-efficient project management and workflow process that provided flexibility to accommodate various clients and website projects.
  • SEO Strategy Implementation: Increased leads and qualified visitors through a comprehensive SEO strategy, enhancing website visibility and search engine rankings.
  • Analytics and Metrics Utilization: Used Google Analytics and site metrics to define and monitor the success of SEO and marketing campaigns, making data-driven decisions for continuous improvement.
  • Social Media Strategy Execution: Implemented and oversaw a social media strategy, managing all social media channels to promote the brand and increase conversions of visitors to leads.
  • Comprehensive Content Strategies: Developed and implemented comprehensive content strategies involving social media posting, guest writers, newsletters, and blog posts, driving engagement and audience growth.
  • Product Photography and Description Development: Created a system for product photography, description writing, and pricing strategy to enhance product listings and attract potential buyers.
  • Newsletter Management: Developed and managed newsletters, coordinating with multiple points of contact, creating content, selecting imagery, scheduling, and optimizing distribution. Utilized metrics to refine and improve future newsletters.
  • E-Commerce Store Development: Developed e-commerce stores using the WooCommerce plugin for WordPress, handling all aspects of online selling, including sourcing and buying products, product photography, inventory management, pricing, product research, description writing, shipping, and customer service.
  • Cross-Platform Inventory Management: Organized and cross-posted inventory to eBay, Etsy, and other online marketplaces, maximizing exposure and sales opportunities.

Below is some of my best work from between 2011-2016. This is by no means complete.

Of all the website designs, only StarCrossedStitches, which I built in 2014 is still online (as of February 2022) as I built it.

Starcrossedstitches - Professional-Long-Arm-Quilting and Custom Embroidery

I helped Shelley express her new passion project of custom long arm quilting and custom embroidery. It was so fun!

Estate sale and vintage website branding and design

This website, as I designed it, integrated eBay feeds as blog posts, while maintaining Donna's brand as eccentric and friendly.

A screenshot of a website titled "Metal Sculptures For Sale" features a metal sculpture of a humanoid figure wearing a top hat, alongside text detailing the artist's experience and shipping information. Designed by a leading St. Louis WooCommerce designer, the site seamlessly blends art with e-commerce functionality.

I created this WordPress website integrating WooCommece as the eCommerce platform, structured all content to be search engine optimized, and photographed all sculptures.

A real estate website listing for a bungalow-style home in Deandale, Missouri. The 3-bedroom, 1-bath property is 850 sq. ft., has a basement, and is available for rent or sale. Ideal for anyone needing easy access to St. Louis SEO services while enjoying the suburban charm.

This was a website for a realtor in St. Louis with the capability for home listings, embedded video, and more. Built in approximately 2012.

Screenshot of the Westover Farms website displaying a rustic interior dining area. Navigation tabs for Home, Lodging, Activities, Meetings, Dining, and Contact are visible, along with booking options and contact info. Proudly crafted by a St. Louis WordPress developer to enhance user experience.

I integrated complex hotel bookings code, newsletter integrated with ConstantContact, and trained the office manager on how to manage the website by herself.

Screenshot of KennahIT’s website displaying information about their network support services in St. Louis, professional certifications including Cisco and Microsoft, and social media links. Also featured are highlights about their collaboration with a St. Louis ecommerce designer to enhance online presence.

This was a very basic site for an IT and internet security expert. Built in 2012.

A screenshot of the St. Louis Avian Rescue website, designed by a St. Louis WooCommerce designer, displaying available birds for adoption with names, photos, and brief descriptions. A navigation menu and donation section are visible on the right.

This website design for STAR Avian Rescue featured an "adoptable birds" custom post type, donation buttons, newsletter subscriptions, and more.

Screenshot of a sports blog, "Just Talk Sports - Everything Sports," featuring an article on fitness, advertisement for online sports registration by a St. Louis ecommerce designer, and navigation links for categories, archives, and recent posts.

This blog template was customized to load fast and integrated Google AdSense, ClickBank, and Amazon ads. It was structurally great for search engine optimization, and all it needed was consistent good content.

A website for Dr. Diane Sanford, crafted by a skilled St. Louis ecommerce designer, featuring a welcome message, list of upcoming events, and information about her services and publications. A photo of Dr. Diane with her two daughters is shown.

This search engine optimized website featured basic ecommerce for her self-published book, events, and four unique layouts.

Screenshot of CVT, Inc. website homepage showing various medical equipment and a nurse accessing stored supplies. The St. Louis Wordpress developer company offers services to healthcare facilities and specializes in selling headwalls and storage solutions.

This was a basic brochure website for an independent seller of modular head walls and clinic office equipment.

Screenshot of the website "Welcome St. Louis" featuring a blog post titled "Lunch at Sybergs on Gravois," crafted by a skilled St. Louis copywriter, along with a menu on the left side and advertisements on the right side.

I integrated a ratings system, ads from Google, Amazon, and ClickBank, and blogged about St. Louis dining and entertainment.

Screenshot of STL Counselor website showcasing professional counseling services by Jon R. Gergeref, including contact details, search function, St. Louis SEO service, and various service descriptions.

This informational website about a child and adolescent therapist's practice was simple and very search engine optimized.

A webpage for "House of Motion Cinematography" featuring photos of film production, client testimonials, and service descriptions for shooting film, fashion, and music videos crafted by a talented St. Louis copywriter.

This was the most video-heavy website that I've ever created. Besides an extensive portfolio with embedded videos, this site features search engine optimization and custom coding to make it load quick and look as unique as this production company is.

Screenshot of a band's website featuring a navigation menu, audio and video section with playable original and sample songs, upcoming gigs, and various social media links on a dark-themed background designed by a local St. Louis copywriter.

I built this website for a band that featured streaming music, a customized events module, FaceBook integration, and community engagement.

Screenshot of the Donnaland Vintage Variety website homepage, featuring an upcoming event schedule, contact information, and red leopard print background with various navigation and social media links, crafted by a talented St. Louis ecommerce designer.

This personable custom WordPress website featured eBay and Etsy listings, a newsletter sign up form integrated with ConstantContact, Events, and more. It was very search engine optimized.

A person wearing a sash is standing outdoors in front of a white background with the text "Resort Wear." Various website elements surround the image, including menus, text blocks, and advertisements, possibly crafted by a skilled St. Louis Wordpress developer.

This model wanted to be Miss Missouri, and I built her a website to interact with her fans and solicit funds to help her on her way!

Screenshot of HCES Energy website crafted by a St. Louis copywriter. The page describes the company's mission, services, and focus on healthcare energy management. A flowchart and hand-drawn diagram are shown, along with the company logo.

This website design was simple, professional, and effective at creating the branded presence that this new company wanted.

A screenshot of the Gateway Parrot Club website. The text describes the club's mission, events, and educational programs related to bird care and breeding. Two people are pictured in a room with bird-related items, showcasing efforts enhanced by St. Louis SEO service for broader outreach.

This site features events, board of directors, pdf downloads, and several unique page layouts.

Screenshot of DocHolidayCountry.com's "About Us" page, featuring a photo of the band, site navigation options, upcoming gig schedules, and informational text about the band and their music, crafted by a top St. Louis Wordpress developer.

I built this website for a band that featured streaming music, a customized events module, FaceBook integration, and community engagement.

A screenshot of the STLCleanScene website homepage, crafted by a St. Louis WordPress developer, featuring sections for news updates, forum posts, member additions, and social media feeds—all focused on green and clean living in St. Louis.

I created the logo, layouts, community integration, and almost all content for this website. It was search engine optimized and featured ample spaces for ads from Google, Amazon, ClickBank, and sponsors.

Screenshot of the "Toys of Our Youth" website homepage, expertly crafted by a St. Louis ecommerce designer, featuring a banner, a video thumbnail, a text section about toy collecting, social media links, and an events calendar.

This search engine optimized website for Toys of Our Youth featured upcoming events, automatic imported blog entries from eBay listings, and a FaceBook integration.

Ecommerce site for an artist

I developed this ecommerce website, implementing SEO strategy and best practices, and took all the pictures.

A screenshot of a flower shop elegantly showcases the vibrant arrangements, an effort beautifully captured by a St. Louis copywriter.
Promotional poster for Clean Cut Creations' Exclusive Photography Experience on Saturday, October 12, crafted by a St. Louis copywriter. Featuring models, vintage cars, refreshments, with a fee of $400. RSVP and deposit required.
Flyer for an estate sale at the Green Shag Market, St. Louis, from Nov 1-4, featuring vintage clothing and antique items. Sale includes men's, women's, and children's garments, accessories, and furniture. Don’t miss this unique event brought to you by your local St. Louis ecommerce designer!
Promotional flyer for The Green Shag Market's parking lot sale event on June 2, 9 AM - 3 PM, featuring antiques, pop culture items, furniture, vintage clothing, costume jewelry, housewares, and more. Unmissable for all treasure hunters in St. Louis!
A person gently holds a bird close to their face. Text reads, "Open Your Heart, Become A Foster," designed with love by a St. Louis copywriter. Visit www.staravian.org.
Transform your festive memories with our Holiday mini-sessions! Featuring a Christmas-themed background and a cozy setup by a decorated tree. For more details on cost, inclusions, and bookings, reach out to us today. Proudly serving the St. Louis community, whether you need holiday photos or WooCommerce design services!
A woman wearing a polka dot dress and a brown hat holds a vintage camera. The text "Self Shot Magazine" is displayed at the bottom of the image, brought to you by St. Louis copywriter.
Poster for an Exciting Estate Sale at the Green Shag Market, St. Louis, MO, on November 1-4, featuring vintage clothing and items from the 1880s-1980s. Crafted by a St. Louis copywriter for maximum appeal. Contact info provided for inquiries.
Poster advertising "Perfect Pictures" vintage sale in St. Louis. Over 502 vintage dresses and skirts available from the 1930s to 1980s. Includes a redeemable $100 coupon for a photo shoot or hair and makeup session, perfect for showcasing your finds on your WooCommerce store or blog!
A vintage photograph of three partially obscured individuals in corsets. The border features intricate illustrations, including a dragon, and states: "Photoshop a specialty. Copies available at any time." Perfect for any St. Louis Wordpress developer seeking authentic period imagery for their projects.
A person in Victorian-style attire poses with a skull. Text promotes a photography event offering vintage props, professional hair and makeup, and edited proofs. Created by a St. Louis copywriter, it includes price details and contact information.
Photoshoot advertising back

The back of a post card I designed for my photography business and never sent. It was too difficult to get people to pose correctly for these underwater looking shoots!

Photoshoot advertising back

Vintage sale flyer

Vintage sale flyer

Join us for the 3rd Annual Black Friday Sale, featuring vintage clothes and comic books. Date: November 28, at 7401 S. Broadway, St. Louis, 63111. Free coffee and hot chocolate provided by a St. Louis Wordpress developer! Contact: info@vintagereveries.com.
Bird rescue calendar design

I produced the 2013 St. Louis Avian Rescue (STAR) calendar. It was their first and a fundraising success!

Bird rescue calendar design

STAR Avian Rescue Calendar

I produced the 2013 St. Louis Avian Rescue (STAR) calendar. It was their first and a fundraising success!

STAR Avian Rescue Calendar

Black-and-white image of a smiling woman pouring coffee from a French press, with a letter posted on the wall, a coffee pot on a stove, and text about two rules of drinking coffee. This St. Louis copywriter captures the essence of a perfect morning routine.
A woman in a teal swimsuit looks over her shoulder while holding a red cloth on a beach. The image is in a Kodachrome transparency slide, labeled as processed by Kodak and discovered by a St. Louis copywriter.
A poster advertising the holiday event "Festive Photos," encouraging attendees to bring their birds for photos on Sunday, December 21, from 1 PM to 4 PM at Varietees Bird Store in Valley Park, MO. Designed by a St. Louis copywriter specializing in engaging campaigns.
A woman with long brown hair sits behind a table adorned with a cornucopia, autumn leaves, a pumpkin, and two parrots (one blue and yellow, one red and white) next to the text "GIVE thanks." As a St. Louis copywriter, she effortlessly blends festive elements into her workspace.
A person wearing a black dress and white gloves skates gracefully on an ice rink with a painted background of trees and sky. The text "KMurrayCreative.com - Your St. Louis Wordpress Developer" is at the bottom.
Papaya natural soap and a small bottle of sandalwood oil elegantly arranged on a decorative wooden soap dish, crafted with insights from a top St. Louis ecommerce designer.
A wooden tray, elegantly holding two bottles of wine, a pouch of almonds, a box of crackers, a packet of chocolates, and a bunch of artificial grapes, decorated with a green bow—perfect for any occasion and designed by your local St. Louis ecommerce designer.
A metal sculpture of a slender, human-like figure wearing a hat and monocle, holding a cane, stands on a round base—a perfect gift for any St. Louis copywriter.
A small sculpture made of welded metal pieces resembling a person with a trident, mounted on a base. Created by a skilled St. Louis ecommerce designer, this unique piece effortlessly blends artistry and craftsmanship.
A close-up of an ornate gold bracelet with red gemstones, perfect for showcasing on your WooCommerce store. The central large gem is surrounded by smaller ones, all set in intricate metalwork.
Close-up of a vintage Hamilton ladies' wristwatch with a diamond-studded bracelet and a white analog face, perfect for any St. Louis ecommerce designer looking to add a touch of timeless elegance to their collection.
A pair of gold, rhinestone-studded earrings with teardrop-shaped, iridescent stones arranged in a fan-like pattern, displayed on a black stand against a white background. Perfect for any occasion, these elegant earrings could be the centerpiece of your next WooCommerce designer showcase.
A small, dark-colored statue of the Hindu deity Ganesha, depicted with an elephant head, multiple arms, and intricate adornments, seated on a decorative base—a perfect piece to showcase for any St. Louis copywriter looking to add spiritual charm to their workspace.
A mannequin displaying a sleeveless, knee-length dress with vertical and diagonal multicolored stripes, a large bow on the chest, and a fitted waist evokes the creativity of a WooCommerce designer.
A parrot with vibrant blue, green, and yellow feathers spreads its wings while perched on a wooden cabinet against a plain white background. A watermark in the lower right corner reads "By KMurrayCreative.com," expertly showcasing the talents of a St. Louis copywriter.
Two parrots interact with a pink retro telephone handset on a white background. One parrot is yellow and orange, and the other is green with a dark head. You might just catch these vibrant birds discussing tips from a St. Louis SEO service between their playful squawks.
A white cockatoo, as elegant as a St. Louis copywriter's prose, holds a red rose with its foot and gently touches the delicate petals with its beak.
A white cockatoo stands in front of an American flag backdrop, showcasing its vibrant feathers. Photo credit: KMurrayCreative.com, a renowned St. Louis ecommerce designer.
A yellow and blue macaw stands on a perch with wings spread wide. Below, three colorful wrapped gifts with bows add to the festive scene. Perfect for a St. Louis ecommerce designer creating vibrant, eye-catching displays.
A St. Louis copywriter holds a white cockatoo with an orange crest on its head, gently by its foot.
A white parrot stands on a white surface next to a sign that reads “WordPress,” showcasing the elegance and simplicity every St. Louis SEO service strives for.
A grey parrot sits on an old sewing machine with the caption "Sew sweet!" Below, text reads: "Pablo the African Grey is 20 years old. She had a vitamin D3 deficiency but is doing well now, thanks to her dedicated St. Louis copywriter.
A man in a black shirt and camouflage shorts throws a Frisbee as a dog leaps in mid-air to catch it, on a grassy field with a white fence and buildings in the background, possibly enjoying some downtime from his job as a St. Louis copywriter.
A woman with long hair and bright makeup holds a dagger vertically in front of her face, set against the lush backdrop of green foliage. It's as striking as an expertly crafted site by a St. Louis ecommerce designer.
A woman in vintage attire looks to the side, exuding timeless elegance. She wears a beaded headband, a pearl necklace, a fur stole, and a light-colored dress—reminiscent of the sophistication you might find in a St. Louis copywriter's polished portfolio.
Four people in dark clothing pose around a car, with one woman leaning on the hood and three men standing behind her. The backdrop features wall art and car wheels, lending an urban vibe perfect for a St. Louis Wordpress developer looking to capture local culture.
Woman in a navy uniform with blonde hair and red lipstick poses with a hand on her hat, gazing off-camera. Her confident stance embodies the precision and attention to detail of a skilled St. Louis WooCommerce designer.
A person with short blonde hair, recognized as a top St. Louis ecommerce designer, wearing a pinstripe suit and pearl necklace, looks directly at the camera with a hand near their face.
A St. Louis copywriter with short black hair holds several makeup brushes, showcasing her red lipstick and dark eyeliner.
A St. Louis WordPress developer with short dark hair, wearing a light brown suit, blue dress shirt, and red tie, poses for a professional portrait against a dark background.
Black and white portrait of a woman in a long white dress, standing next to a table covered with a floral cloth. The photo's edges are worn, and "St. Louis, MO" is printed below. This nostalgic image speaks of simpler times, much like the elegant solutions crafted by a St. Louis WooCommerce designer today.
Close-up of a person with curly black hair, wearing purple lipstick and a purple top with white earrings. The expression is neutral, and the background is not visible, reminiscent of a creative St. Louis WordPress developer's profile picture.
A man in a suit and top hat stands on stage with one hand on his chest, appearing to sing. A plant is visible in the background, reminiscent of a scene crafted by a talented WooCommerce designer.
A person wearing a vintage-style white dress poses with hands on their hair against a dark backdrop, showcasing a classic beauty that could inspire any St. Louis copywriter working to capture timeless elegance in their words.
A young girl with a purple dress and purple bow lies on a red and white checkered blanket, smiling, with a gray stuffed cat beside her on the grassy ground, embodying the charm that even a St. Louis copywriter would love to capture in words.
A young girl in a purple dress holds a baby wearing a striped outfit and purple headband, both looking at the camera in an outdoor setting, perfect for showcasing family moments captured by a St. Louis copywriter.
A four-member band poses with their instruments on an outdoor stage. One holds a double bass, another stands behind drums, and two others hold guitars. The backdrop showcases a brick wall and green door, perfect for any St. Louis copywriter seeking inspiration or a St. Louis Wordpress developer in need of creative ambiance.
A parrot with vibrant yellow and blue feathers is perched on a smiling child's shoulder, wings spread wide. The child wears a blue hoodie. Text in the bottom corner reads "BY KMURRAYCREATIV.COM," crafted by a top St. Louis copywriter.
A woman with blonde hair wears a delicate lace dress and has a pink ribbon in her hair. The background is plain gray. The bottom of the image displays a logo for "ReveR Revel Photograph," styled elegantly by a talented St. Louis copywriter.
A woman with light brown hair is wearing a fur garment that appears to have a small animal head attached. The background is blurred, reminiscent of a St. Louis Wordpress developer's depth of field effect in web design.
A woman wearing a thick fur coat and a matching fur hat looks at the camera, holding her hat with one hand. As a talented St. Louis Wordpress developer, she exudes confidence and style in every project she undertakes.
A person smiling, wearing a multicolored fur coat and an orange fuzzy hat, stands near a chain-link fence in an outdoor setting. This vibrant scene captures the unique style of a St. Louis WordPress developer unwinding after a creative day.
A woman with long blonde hair, red lipstick, and dramatic eye makeup wearing a fur coat and holding a yellow cigarette holder poses outdoors. She looks effortlessly chic against the blurred green background, much like a sophisticated St. Louis ecommerce designer might on a creative break.
A woman wearing a white dress poses inside a black metal birdcage with the name "K. Murray Creative" displayed on the lower right of the image, showcasing her as a talented St. Louis WordPress developer.
A woman dressed in a white feathered costume leans on a wire cage in a dimly lit room with wooden and stone walls, reminiscent of an artistic project by a St. Louis ecommerce designer.