My Work Story Freelancing Digital Marketing and WordPress Website Design Services as KMurrayCreative
From 2011 to 2019, I operated KMurrayCreative, specializing in digital marketing, SEO, social media management, and WordPress development for small businesses and e-commerce brands. What began as a transition from my role at Reflex Media Solutions evolved into a comprehensive digital consultancy, where I built my reputation under my middle name “Kay” (distinguishing myself from another Jessica Murray in the local market).
My client portfolio grew to include over 50 e-commerce and small business sites, with services spanning:
- WordPress and WooCommerce development
- SEO strategy and optimization
- Social media management and content creation
- Digital marketing automation
- E-commerce optimization
Working with solopreneurs and small business owners, I developed streamlined workflows and scalable solutions that helped clients establish and grow their online presence, even with limited resources. This experience laid the foundation for my later roles in marketing leadership, particularly in automation and scalable digital strategies.
During this time, I also explored photography, e-commerce, and brand development—assisting vintage and antique sellers with SEO-driven content strategies, email marketing, and social media engagement to grow their businesses. I quickly learned the importance of strategic content planning, workflow efficiency, and prioritizing high-impact projects for businesses with limited resources.
From 2011 to 2013, I volunteered with the Carondelet Historical Society, photographing historical clothing and digitizing archival materials, refining my SEO writing and content strategy skills through blogging about vintage fashion and historical ephemera.
When Reflex Media Solutions closed in 2015, I faced the challenge of replacing a steady client base while managing the demands of solo freelancing. By 2019, I transitioned back to full-time employment, bringing with me the invaluable lessons of self-promotion, business strategy, and digital marketing best practices that continue to shape my career today.
Although I shifted to full-time roles, I have continued to apply my e-commerce and content marketing expertise through side projects like VintageReveries, which I revived in 2021 to sell vintage inventory and stay ahead of evolving digital marketing trends.
Accomplishments as Website Design and Consulting at KMurrayCreative (Self-Employed)
- Website Design Project Management: Successfully managed all phases of website design projects from discovery to launch, ensuring timely delivery and client satisfaction.
- Cost-Efficient Workflow Development: Developed a cost-efficient project management and workflow process that provided flexibility to accommodate various clients and website projects.
- SEO Strategy Implementation: Increased leads and qualified visitors through a comprehensive SEO strategy, enhancing website visibility and search engine rankings.
- Analytics and Metrics Utilization: Used Google Analytics and site metrics to define and monitor the success of SEO and marketing campaigns, making data-driven decisions for continuous improvement.
- Social Media Strategy Execution: Implemented and oversaw a social media strategy, managing all social media channels to promote the brand and increase conversions of visitors to leads.
- Comprehensive Content Strategies: Developed and implemented comprehensive content strategies involving social media posting, guest writers, newsletters, and blog posts, driving engagement and audience growth.
- Product Photography and Description Development: Created a system for product photography, description writing, and pricing strategy to enhance product listings and attract potential buyers.
- Newsletter Management: Developed and managed newsletters, coordinating with multiple points of contact, creating content, selecting imagery, scheduling, and optimizing distribution. Utilized metrics to refine and improve future newsletters.
- E-Commerce Store Development: Developed e-commerce stores using the WooCommerce plugin for WordPress, handling all aspects of online selling, including sourcing and buying products, product photography, inventory management, pricing, product research, description writing, shipping, and customer service.
- Cross-Platform Inventory Management: Organized and cross-posted inventory to eBay, Etsy, and other online marketplaces, maximizing exposure and sales opportunities.
Below is some of my best work from between 2011-2019. This is by no means complete.
Of all the website designs, only StarCrossedStitches, which I built in 2014 is still online (as of February 2022) as I built it.

I helped Shelley express her new passion project of custom long arm quilting and custom embroidery. It was so fun!

This website, as I designed it, integrated eBay feeds as blog posts, while maintaining Donna's brand as eccentric and friendly.

I created this WordPress website integrating WooCommece as the eCommerce platform, structured all content to be search engine optimized, and photographed all sculptures.

This was a website for a realtor in St. Louis with the capability for home listings, embedded video, and more. Built in approximately 2012.

I integrated complex hotel bookings code, newsletter integrated with ConstantContact, and trained the office manager on how to manage the website by herself.

This was a very basic site for an IT and internet security expert. Built in 2012.

This website design for STAR Avian Rescue featured an "adoptable birds" custom post type, donation buttons, newsletter subscriptions, and more.

This blog template was customized to load fast and integrated Google AdSense, ClickBank, and Amazon ads. It was structurally great for search engine optimization, and all it needed was consistent good content.

This search engine optimized website featured basic ecommerce for her self-published book, events, and four unique layouts.

This was a basic brochure website for an independent seller of modular head walls and clinic office equipment.

I integrated a ratings system, ads from Google, Amazon, and ClickBank, and blogged about St. Louis dining and entertainment.

This informational website about a child and adolescent therapist's practice was simple and very search engine optimized.

This was the most video-heavy website that I've ever created. Besides an extensive portfolio with embedded videos, this site features search engine optimization and custom coding to make it load quick and look as unique as this production company is.

I built this website for a band that featured streaming music, a customized events module, FaceBook integration, and community engagement.

This personable custom WordPress website featured eBay and Etsy listings, a newsletter sign up form integrated with ConstantContact, Events, and more. It was very search engine optimized.

This model wanted to be Miss Missouri, and I built her a website to interact with her fans and solicit funds to help her on her way!

This website design was simple, professional, and effective at creating the branded presence that this new company wanted.

This site features events, board of directors, pdf downloads, and several unique page layouts.

I built this website for a band that featured streaming music, a customized events module, FaceBook integration, and community engagement.

I created the logo, layouts, community integration, and almost all content for this website. It was search engine optimized and featured ample spaces for ads from Google, Amazon, ClickBank, and sponsors.

This search engine optimized website for Toys of Our Youth featured upcoming events, automatic imported blog entries from eBay listings, and a FaceBook integration.

I developed this ecommerce website, implementing SEO strategy and best practices, and took all the pictures.












The back of a post card I designed for my photography business and never sent. It was too difficult to get people to pose correctly for these underwater looking shoots!



I produced the 2013 St. Louis Avian Rescue (STAR) calendar. It was their first and a fundraising success!

I produced the 2013 St. Louis Avian Rescue (STAR) calendar. It was their first and a fundraising success!












































