My work freelancing as KMurrayCreative
My work-story freelancing digital marketing and WordPress website design services as KMurrayCreative
I started providing digital marketing and WordPress website design services full time as KMurrayCreative in 2011 after phasing Reflex Media Solutions from full time employer into an arrangement as a part time/freelance client. I was going publicly as my middle name “Kay”, which fit the personal brand I was trying to sell (I will write a blog entry about this).
I was also doing general photography, and selling vintage clothing during this time. I assisted many of my colleagues with developing their vintage and antique seller brands. The range of small business and start-up services I helped with included: creating and setting up newsletter content, social media content, and blog articles.
I quickly realized the importance of organization, efficiency and strategizing content production towards business goals. With limited resources, many start-ups and solopreneurs are overwhelmed, and it was to my pleasure and occasional profit to be able to help them! During this phase of my career I realized my talent for helping create efficient workflows and prioritizing projects that will result in the most “bang for the buck”.
Between 2011 and 2013 I volunteered for the Carondelet Historical Society, taking photos of their historical clothing and scanning interesting old documents (like a 1943 Municipal Opera program) . Through blogging about vintage fashions and ephemera, I sharpened my SEO writing skills…. I was never at a loss about what to write about or post!
After Reflex Media Solutions went out of business in 2015, I quickly got burned out of trying to constantly promote myself to replace that income, and decided to return to the “W2 world”. I could write a book about the mistakes I made and what I learned over 5 years of freelancing!
In early 2021 I restarted my VintageReveries in my time after work in order to sell my old stashed-away vintage inventory and to keep my ecommerce skills up to date (portfolio coming soon).
Accomplishments as Website Design and Consulting at KMurrayCreative (self employed):
- Managed all phases of website design projects from discovery to launch.
- Developed a cost efficient project management and workflow process to facilitate flexibility for differing clients and website projects.
- Increased leads and qualified visitors with a comprehensive SEO (Search Engine Optimization) strategy.
- Used Google Analytics and site metrics to define and monitor success of SEO and marketing campaigns.
- Implemented social media strategy and execution, overseeing all social media channels to promote brand and increase conversions of visitors to leads.
- Developed and implemented comprehensive content strategies involving social media posting, guest writers, newsletters, and blog posts.
- Developed a system for product photography, description writing, and pricing strategy.
- Developed and managed newsletters, coordinated with multiple points of contact, created content, selected imagery, scheduled and optimized distribution. Used metrics to optimize future newsletters.
- Developed e-commerce stores using the Woocommerce plugin for WordPress. Executed all aspects of selling online including sourcing and buying products to resell, product photography, inventory management, pricing and product research, measuring, writing compelling descriptions, shipping, and customer service.
- Organized and cross-posted inventory to eBay, Etsy, and other online marketplaces.
Below is some of my best work from between 2011-2016. This is by no means complete.
Of all the website designs, only StarCrossedStitches, which I built in 2014 is still online (as of February 2022) as I built it.

I helped Shelley express her new passion project of custom long arm quilting and custom embroidery. It was so fun!

This website, as I designed it, integrated eBay feeds as blog posts, while maintaining Donna's brand as eccentric and friendly.

I created this WordPress website integrating WooCommece as the eCommerce platform, structured all content to be search engine optimized, and photographed all sculptures.

This was a website for a realtor in St. Louis with the capability for home listings, embedded video, and more. Built in approximately 2012.

I integrated complex hotel bookings code, newsletter integrated with ConstantContact, and trained the office manager on how to manage the website by herself.


This was a very basic site for an IT and internet security expert. Built in 2012.

This website design for STAR Avian Rescue featured an "adoptable birds" custom post type, donation buttons, newsletter subscriptions, and more.

This blog template was customized to load fast and integrated Google AdSense, ClickBank, and Amazon ads. It was structurally great for search engine optimization, and all it needed was consistent good content.

This search engine optimized website featured basic ecommerce for her self-published book, events, and four unique layouts.

This was a basic brochure website for an independent seller of modular head walls and clinic office equipment.

I integrated a ratings system, ads from Google, Amazon, and ClickBank, and blogged about St. Louis dining and entertainment.

This informational website about a child and adolescent therapist's practice was simple and very search engine optimized.

This was the most video-heavy website that I've ever created. Besides an extensive portfolio with embedded videos, this site features search engine optimization and custom coding to make it load quick and look as unique as this production company is.

I built this website for a band that featured streaming music, a customized events module, FaceBook integration, and community engagement.

This personable custom WordPress website featured eBay and Etsy listings, a newsletter sign up form integrated with ConstantContact, Events, and more. It was very search engine optimized.

This model wanted to be Miss Missouri, and I built her a website to interact with her fans and solicit funds to help her on her way!

This website design was simple, professional, and effective at creating the branded presence that this new company wanted.

This site features events, board of directors, pdf downloads, and several unique page layouts.

I built this website for a band that featured streaming music, a customized events module, FaceBook integration, and community engagement.

I created the logo, layouts, community integration, and almost all content for this website. It was search engine optimized and featured ample spaces for ads from Google, Amazon, ClickBank, and sponsors.

This search engine optimized website for Toys of Our Youth featured upcoming events, automatic imported blog entries from eBay listings, and a FaceBook integration.

I developed this ecommerce website, implementing SEO strategy and best practices, and took all the pictures.












The back of a post card I designed for my photography business and never sent. It was too difficult to get people to pose correctly for these underwater looking shoots!



I produced the 2013 St. Louis Avian Rescue (STAR) calendar. It was their first and a fundraising success!

I produced the 2013 St. Louis Avian Rescue (STAR) calendar. It was their first and a fundraising success!












































