GreenLeaf Market & ZOOM Convenience Store

Accomplishments while Marketing Director at GreenLeaf Market and ZOOM Convenience Store

• Website Launch and Management: Spearheaded the launch and ongoing management of a new website that featured e-commerce capabilities for online grocery shopping, including curbside pickup, digital coupons, and integration with the consumer rewards program.
• Customer Loyalty Program: Successfully launched and maintained a customer loyalty rewards program at both GreenLeaf Market and ZOOM Convenience Store, driving repeat business and customer engagement.
• Email Marketing Integration: Integrated email marketing efforts with the loyalty program, sending weekly segmented email blasts tailored to different demographics and customer groups, thereby enhancing targeted communication and engagement.
• New Product and Service Implementation: Managed the introduction of new products and services, including catering, and invented the Grocery Market Kit meal kits, providing affordable meal solutions for needy families.
• Sales and Marketing Analytics: Collaborated with store management to measure the success of marketing initiatives, monitor in-store sales, strategize on selling expiring products, and analyze the effectiveness of coupons, leading to improved sales across all departments.
• Community Partnerships and Outreach: Strategized, coordinated, and executed profitable partnerships and community outreach initiatives, including food donations to the St. Louis Area Food Bank, educational programs with the St. Louis Science Center, school presentations with St. Louis Public Schools, and other community engagements.
• Comprehensive Marketing Strategy: Developed, refined, and executed a marketing strategy aligned with the business plan, ensuring cohesive and effective marketing efforts.
• Digital Advertising Campaigns: Planned and executed all digital advertising campaigns, including Google ads, Facebook ads, and Instagram ads, to enhance brand visibility and drive traffic.
• Content Creation and Social Media Management: Created and managed all digital content, including social media posts, blogs, graphics, videos, Facebook Live broadcasts, and more, to engage customers and promote the brand.
• Print Material Design: Designed all promotional print materials, including flyers, coupons, in-store signs, stickers, brochures, sales ads, and billboards, to support marketing campaigns and in-store promotions.
• Public Relations and Media Liaison: Served as the primary public relations contact, representing GreenLeaf Market and ZOOM at events and to news outlets. Created and submitted press releases, managed press inquiries, and spoke at public events.
• Security Issue Resolution: Identified a security issue with meat and deli products that synchronized with the online grocery shopping and point of sale systems. Implemented a resolution that prevented further theft, safeguarding company assets.
• Monthly Themed Events: Implemented monthly, seasonally themed “Celebration of Local Flavors” tasting and networking events, inviting local artists to display their work for customer voting. These events awarded $3,000 to local artists over six months, fostering community engagement and support for local talent.