My work at Spirtas Wrecking Company

My work-story at Spirtas Wrecking Company

I will remember my experience at Spirtas Wrecking Company as being the experience of certainty in the face of the chaotic days of the early part of the COVID-19 pandemic. When everyone else seemed to be laying off or simply not hiring, I was fortunate to get connected to this role as Marketing Coordinator at Spirtas Wrecking Company in April 2020 via the Robert Half Agency.

They were in the process of modernizing under new management, and I took the place of their previous estimating assistant who had recently retired after 30 years of service. I quickly realized the potential of Salesforce to automate and digitize nearly every back-office process connected to providing estimates for demolition projects. Within my first three months I had overhauled and digitized the role, taking approximately half the time to do the same estimating administrative tasks. I was able to track more customer and job data than ever before, and created reports within minutes rather than hours.

I worked on and added to the marketing-communications plan as I learned more about the company and industry. My final report was over 50 pages and defined in detail  processes and improvements, various marketing strategies with budgets, and a draft of a basic diversity and retention plan.

During this time I created several print advertisements and was solely responsible for the company’s digital and social media marketing. Additionally, I created the company’s first email campaigns using Salesforce Marketing Cloud and Mailchimp, after first extracting and converting thousands of contacts and email addresses from raw Outlook data into organized email segments. 

I continued my professional development as a marketer through taking SalesForce Trailhead training and LinkedIn Learning courses. 

I left Spirtas Wrecking Company in July 2021 because I wanted to reconnect with my passions for ecommerce and B2C marketing.

Accomplishments while at Spirtas Wrecking Company:

  • Wrote and began to execute a comprehensive marketing-communications plan. This included a basic diversity and retention plan, B2B sales funnels and account based management strategies, and strategies for targeted search ads, SEO, content development and email marketing.
  • Implemented Salesforce to completely overhaul the estimating process; automated all reports and data points.
  • Created a strategy for brand awareness that involved targeted Google ads and SEO. Solely responsible for a four figure monthly budget, getting results, and presenting progress towards KPIs.
  • Identified the B2B prospecting “sales funnel” to proactively and efficiently discover bidding opportunities.
  • Planned and executed all print and digital marketing campaigns. Designed the 2021 St. Louis Cardinals Club Yearbook ad, industry magazine ads, and several Cherry Diamond (St. Louis Athletic Club) ads.
  • Created the company’s first email campaigns using Salesforce Marketing Cloud, after extracting and converting email addresses and contact information from raw Outlook data to organized email segments.

Below is what I consider some of my best work at Spirtas Wrecking Company. You can see a greater of my work in everything that was published to their website and social media between February April 2020 and July 2021.